The Book That Launched Evidence-Based Change

The Science of
Organizational
Change

Why cognitive biases, change myths, and pop leadership are undermining your transformation — and what the evidence actually says.

by  Paul Gibbons

Top-5 Change Management Book of All Time — Change Management Review
The Science of Organizational Change book cover
Critical Acclaim

What Experts Are Saying

One of the top-five change management books of all time.

— Change Management Review

Brings clarity and sense to a charlatan-filled domain.

— Jeffrey Pfeffer, Stanford University

Put it on the shelf next to Switch and the Fifth Discipline for easy re-reading.

— Rolf Hassenson

This is an ambitious book. Cataloguing the pseudoscience, half-truths and unvalidated approaches that are widely used is a herculean task.

— Koen Smets

Inside the Book

Three Parts. Nine Chapters.

From the myth of 70% failure rates to the science of behavior change — a complete rebuilding of change management on evidence-based foundations.

Part I · Change-Agility
Failed Change & Change-Agility

How bad is the change problem, really? Gibbons traces the "70% failure rate" myth to its source, debunks it, then introduces Change-Agility™ — the organizational capabilities that separate change masters from the rest.

Change-Agility™
Part II · Change Strategy
Governance, Risk & Decision-Making

Six systematic flaws in how humans think about risk. The planning fallacy and consulting fictions. Decision-making in complex and ambiguous environments. Anti-fragility applied to organizational change.

Psychology of Risk
Part II · Chapter 5
Complexity and Emergence

Why organizations are complex adaptive systems — and why linear, plan-driven change is fighting the wrong battle. Emergence, self-organization, and what Taleb's anti-fragility means for transformation.

Complexity
Part III · Chapter 6
Misunderstanding Human Behavior

Folk psychology, pop psychology gurus, and why "everybody is an expert on people" is the most dangerous assumption in business. The neuroscience backlash and what actually works.

Pop Leadership
Part III · Chapter 7
The Science of Changing Behaviors

From behaviorism to neo-behaviorism — the cognitive backlash threw the behavioral baby out with the behaviorist bathwater. The evidence on what actually changes behavior in organizations.

Behavioral Science
Part III · Chapter 9
Leading with Science

From antiscience to evidence-based management. The case for science-based leadership, epistemological humility, and the link between reason, science, and human flourishing.

Evidence-Based Management
Provenance

The First Book To…

These ideas didn't exist in the change management literature before this book introduced them. Paul Gibbons originated each one.

🔬
Evidence-Based Change Management Applying the standards of evidence-based medicine to organizational change — separating what works from what's popular.
🧠
Behavioral Science & Organizational Change How cognitive biases systematically distort change strategies — and what to do about it.
📊
The Real Data on Change Failure Rates The "70% of changes fail" claim is itself a failure of evidence. This book traced the myth to its source — and debunked it.
💪
Anti-Fragility Applied to Change The first application of Taleb's anti-fragility framework to organizational transformation.
🎭
Pop Leadership How popularity became a proxy for expertise in leadership — and why that's dangerous.
Change-Agility™ The four dimensions and capabilities organizations need to build — not just to survive change, but to thrive on it.
⚰️
"Change Management Should Be Euthanized" The case that change leadership must replace change management — an argument that has only grown stronger.
🗑️
Change Myths Debunked Decades-old ideas now proven false — Kübler-Ross applied to change, Kotter's 8 steps, the burning platform metaphor.
"
Change management should be euthanized — it has become a bureaucratic overlay that adds cost, adds delay, and subtracts leadership.

Paul Gibbons  ·  The Science of Organizational Change

Available in Kindle, paperback, and hardcover.

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Paul Gibbons

Paul Gibbons

Denver, Colorado

Org. Psychologist IBM Partner Prof. of Ethics Author of 8 Books

Paul Gibbons has spent 40 years dismantling pseudoscientific bubbles in business and leadership. From derivatives trading in the City of London to IBM Consulting to the university classroom, he has been the discipline's most persistent critic — and its most constructive reformer.

His Adaptive Adoption model and Change-Agility™ framework are now in use at Fortune 500 organizations. He is the author of 8 books on leadership, change, and AI adoption.