The People-First Approach

Adopting AI

Strategy, ethics, governance, and the future of work — the first AI adoption book grounded in behavioral science and complexity theory.

by  Paul Gibbons & James Healy

"Best AI Book of 2025" — Claudia Saleh, Disney
Adopting AI book cover
What Leaders Are Saying

Critical Acclaim

Best AI book of 2025.

— Claudia Saleh, Disney

Every leader and professional should read this book. It is an easy and comprehensive read, giving a great overview of the new player on stage.

— Marcella Bremer, Future-Fit

Today business leaders will be "disrupted" by insurgents that understand the power of AI better than they do. This book will help you not be one of them.

— John Kelly, CEO, Allegient Systems

If you're a leader, educator, strategist, or just someone trying to wrap your head around AI's broader implications, this is your book. It's one of the few I've read that centers ethics, behavior, and leadership as integral, not optional.

— Fionnula O'Conor, Op-Dem Consulting

Inside the Book

Three Sections. Twelve Chapters.

From the AI frontier to ethical governance — a complete framework for leaders who want to adopt AI without losing their people or their principles.

Section I · Chapter 1
Utopia in Our Lifetime?

The case for radical optimism — and radical caution. What AI could mean for the UN Sustainable Development Goals, education, creativity, and human flourishing. And what could go wrong.

Vision
Section I · Chapter 2
What Is AI?

From rule-based games to transformer architectures — a clear, non-technical history of AI for leaders who need to understand the technology without becoming engineers.

Foundations
Section I · Chapter 3
On the AI Frontier — 2025 and Beyond

Frontier models, agents, multimodality, and the agentic bottleneck. What's coming next and why it matters for your organization right now.

Frontier
Section II · Chapter 4
People-First AI Strategy

Why most AI strategies fail the people test. A framework for building AI strategy that starts with humans — their fears, skills, and potential — not the technology.

People-First AI™
Section II · Chapter 5
Adaptive Adoption

The Adaptive Adoption™ model — how to deploy AI in complex organizations using principles from complexity theory and behavioral science, not traditional change management.

Adaptive Adoption™
Section II · Chapter 6
Learning to Learn in an AI World

The five dimensions of AI literacy. Why training budgets are being wasted, what the WEF data says about GenAI skills demand, and how to find the human-AI sweet spot.

AI Literacy
Section III · Chapter 7
Opacity, Emergence, and Theft

The three foundational ethical problems of AI: you can't explain it, you can't predict it, and it was trained on other people's work.

Ethics
Section III · Chapter 8
People or Profit?

Why "Responsible AI" isn't responsible enough. The gap between corporate AI ethics statements and actual deployment decisions — and a framework for closing it.

Responsible AI
Section III · Chapter 9
Five Ethical Issues in AI Deployment

Job displacement, bias, deepfakes, data privacy, and surveillance — the five ethical flashpoints every organization will face. With frameworks for navigating each.

Deployment Ethics
Section III · Chapters 10–12
AI Law, Governance & the Future

The global regulatory landscape, AI Centers of Excellence, governance processes — and a final chapter on navigating what comes next with a people-first compass.

Governance
Provenance

Original Frameworks

Concepts originated in this book that are now shaping how organizations approach AI adoption.

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People-First AI™ Start with humans — their fears, skills, and potential — not the technology. The foundational principle of ethical AI adoption.
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Adaptive Adoption™ AI deployment through the lens of complexity theory and behavioral science — not traditional change management.
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Behavioral Science & AI The first systematic application of behavioral science to AI adoption — cognitive biases, nudge architecture, and resistance patterns.
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Complexity Theory & AI Why AI adoption is a complex adaptive system — and why linear rollout plans are doomed to fail.
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Responsible AI Isn't Responsible Enough The gap between corporate AI ethics statements and actual deployment decisions — and what to do about it.
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Today business leaders will be "disrupted" by insurgents that understand the power of AI better than they do. This book will help you not be one of them.

John Kelly  ·  CEO, Allegient Systems

Available now in Kindle, paperback, and hardcover.

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Paul Gibbons

Paul Gibbons

Denver, Colorado

AI Adoption Advisor Author of 8 Books Keynote Speaker

Paul Gibbons pioneered the people-first approach to AI adoption. His Adaptive Adoption™ model is in use at Fortune 500 organizations navigating AI transformation. He is an AI adoption advisor, keynote speaker, and author of 8 books on leadership, change, and technology.

Co-authored with James Healy, Deloitte's global lead for Behaviour First — bringing anthropology, behavioral economics, and neuroscience to organizational transformation across 60+ countries.